We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you actually test your theories, after all, they are just that– theories. But how exactly should you split test your campaigns? How many factors of your ads should you be testing, and how do you budget for it, …
Tag: PPC
One of Facebook Ad’s biggest attributes (aside from their targeting system) is the ability to generate demand out of nothing. You can show someone your clothing steamer or subscription membership or car detailing service even if they’ve never heard of you before and get a new customer just like that. These ads work on the offensive, letting you seek out customers and create demand without waiting for them to come to you. Google AdSense works on the same principle, though …
Mobile has has changed our world. I still remember when texting was a luxury that was too expensive for most people to afford, and today I signed secure mortgage documents with a few clicks on my phone. This is all thanks to mobile, which allows us to keep up with our on-the-go lifestyles like nothing else. Mobile usage has unsurprisingly shifted over time, with users having higher expectations than ever before. There’s so many apps and distractions that the mobile …
On January 11th, Michael Stelzner went live on Facebook and warned us that we’re approaching the “end of days” for Facebook Pages. And here’s the really scary part– as per usual, he’s not wrong. Facebook marketing as we know it is about to change, with the decline in organic reach going from a trickle to a flood thanks to a new algorithm that will make it much harder for Page content to get noticed. While this will mean a lot …