In case you somehow missed it, Facebook published an announcement on January 11th and the whole world went crazy. That’s what it seemed like, anyways, for those of us who watch social media marketing developments closely. Phrases like “Facebook End of Days” and words like “apocalyptic” made headlines referring to the new algorithm, and some marketers started to panic a bit. Now, as more information about the algorithm has started to make it’s way around, we know a lot more …
Tag: online marketing
You may have heard that search engine optimization (SEO) tactics can benefit your video marketing campaigns. You may have also heard that video can help with your SEO efforts. Both statements are actually true. SEO and video marketing are inherently connected; focusing on improving one can actually benefit the results of the other when executed correctly. In this post, we’re going to take a look at how SEO and video marketing relate to each other, and how you can use this …
You know you want to use videos on your product pages to increase sales, but how do you choose what type of video you want to use? There are several different types of product videos that you can choose from, each of which has their own strengths, limitations, and best uses. The product video that is best for your site will depend on a number of different factors, including your industry, your audience, and even the product itself. In this …
Did you know that using videos in your email marketing can triple or even quintuple your click-through rate? Unfortunately, most mail clients, be they web based, on your phone or on your desktop, don’t play nicely with video. They all have slightly different standards, leading to vastly different problems with playability. This makes using video in your email marketing slightly more complicated, but well worth the effort. We all know that video gets clicked. Recent stats show that people are three times …