The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest viewer retention rates. This means, of course, that you need a lot of super short social videos to keep your brand relevant in your audience’s mind and maintain engagement. When plenty …
Tag: marketing
Black Friday and Cyber Monday are always record-breaking sales days. In order to get a piece of the action, your Black Friday marketing needs to be top-notch. According to data from Practical Ecommerce, in 2017, online shoppers spent over $11 billion on Black Friday and Cyber Monday alone. Of those purchases, a huge number came from mobile devices. On Black Friday 2017, smartphone purchases accounted for 36.9% of total sales. In 2018, that figure is expected to rise to 52%. …
So much of what we do is marketers is hyper-focused on our specific, niche audiences. This ranges from copywriting strategies to interesting targeting to choosing what times we post on social media. It’s complex, but it’s tailored to our audience, so it works. While audiences all want vastly different things in products and services, the good news is that buyer behavior overall is relatively consistent. We’re all driven by similar psychological principles that affect when we buy, why we buy, …
Earlier this week, someone rear-ended me at 45 miles an hour and wrecked my car. As a result, I got to spend about five hours on the phone with all the insurance companies trying to leave recorded statements, get a claims adjuster out, be put in a rental car, and so much more. I loved that when I called my insurance company, an actual person answered immediately. I was not happy that the other person’s insurance sent me through ten …