Promoting your business on Facebook can be complex, and you need to do a lot of things well in order to see sustainable results from your efforts on-platform. When it comes to Facebook marketing, though, there’s one mistake I see over and over again: brands create a stream of self-promotional posts, sharing their own blog posts and product updates and that’s it. In reality, about 80% of what you’re posting shouldn’t be directly promotional. You should be focusing on brand …
Tag: facebook
Mobile has has changed our world. I still remember when texting was a luxury that was too expensive for most people to afford, and today I signed secure mortgage documents with a few clicks on my phone. This is all thanks to mobile, which allows us to keep up with our on-the-go lifestyles like nothing else. Mobile usage has unsurprisingly shifted over time, with users having higher expectations than ever before. There’s so many apps and distractions that the mobile …
Facebook Live came with a big boom, with marketers and users alike both rushing to test out the new video platform. This was over a year ago now, and while other platforms have introduced their own live video, Facebook’s continual addition of new features keeps theirs in marketers’ favor. Some of these features, however, are a little difficult to figure out how to use, and it’s not immediately evident how to access them at a first glance. Since Shakr is …
When users come to your Page, one of the first things they’ll notice is your Facebook cover photo. This one image can make a huge impact on their first impression of you, your brand, and what you sell. It’s your chance to give them an introduction in who you are and what you can do for them. It’s no surprise that a business’s Facebook cover photo matters a lot. Despite this, a lot of businesses choose the first picture that …