The best video ads in your social feeds are the ones that hold your attention, are relevant to your interests, and don’t annoy you. For instance, say your favorite musical artist is coming to town, and you see a Facebook or Instagram video ad announcing the upcoming tour. That’s awesome! Not only does the ad look and sound good on mobile, but it’s pretty effective for selling tickets. You know a good video ad when you see one, but the …
Tag: Facebook video
Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominating their screen and their interest. And, even better, the content is interactive and engaging to keep them looped in. You can, in fact, accomplish this. Instagram Stories is the most commonly known one (especially with their new polling stickers), but Facebook Canvas is another full-screen experience that …
If you’ve watched any videos on Facebook or Instagram lately, you may have noticed that underneath the video, it will tell you how many views the video got. Not only will the person or Page who posted the video be able to see this, everyone else will, too. The number of views your video received is now public knowledge. At a first glance, it’s easy to think “so what, does that really matter?” It does, in fact, matter quite a …
Running a Facebook video ad is pretty simple thanks to the incredibly user-friendly and intuitive Facebook Ads Manager. It doesn’t take a lot of outside knowledge to run a campaign, or even to boost a video post. Interpreting your campaign results, however, is another story. It’s easy to run a Facebook video campaign, see a bunch of numbers, and go “well I guess that went ok” without really having any idea how well your campaign did—or didn’t—perform. Without the ability …
When users come to your Page, one of the first things they’ll notice is your Facebook cover photo. This one image can make a huge impact on their first impression of you, your brand, and what you sell. It’s your chance to give them an introduction in who you are and what you can do for them. It’s no surprise that a business’s Facebook cover photo matters a lot. Despite this, a lot of businesses choose the first picture that …