Hyundai Motor America has proven to be ahead of the curve in implementing its COVID-19 response plan. The leading car manufacturer used various digital marketing tools to provide proactive and preventive measures on their dealerships across the United States. Hyundai has established a COVID-19 response team at all their affiliated companies to monitor the situation, minimize the risks, and prepare for all potential scenarios. Hyundai has managed to successfully pivot their digital ads to address the pandemic and used archived …
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When it comes to tracking the effects of your video marketing campaigns, analytics are critically important. Analytics help you track what’s working and what’s not, allowing you to optimize effective campaigns and pause those that aren’t working for you. Analytics also help you gain a better understanding of your audience. You get a glimpse into their demographics and behavior patterns in relation to your brand, which helps you make strategic marketing decisions going forward. There are a number of analytics …
Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at play. Tide combines high-quality, humorous content with influencer marketing strategies, hashtag campaigns, and relatable life scenarios. In each instance, the brand offers its products as the solutions to these relatable …
A crisis can either make or break a business. Today, a global health crisis like what we are facing can either paralyze an organization or force it to thrive. Business owners understand that they can’t stay idle for so long. Organizations are now making tough decisions just to keep themselves alive. Some companies are cutting back on their marketing efforts. In some instances, they are even laying off their entire marketing team. Some companies are also cutting back on its …
With the rising popularity and entertainment value of the video marketing platform TikTok, many marketers and brands are wondering whether they should jump on the bandwagon. TikTok is a fairly new–but incredibly popular–platform that has only been on the scene for a few years. But it’s picking up speed quickly, and many brands want to get in on the ground floor. Before you jump in, though, you need to know some things about how TikTok works, who’s using it, and …