Catherine Shu (@catherineshu) wrote a great article about Shakr’s recent success on TechCrunch. Here’s our favorite excerpt, but read the rest of the article to get all the details. Tools like the video builders Shakr offers can potentially revolutionize the online advertising market for SMBs, in the same way Google’s Image Ad Builder made banner ads accessible to marketers with lower budgets almost a decade ago. Read “With $3M Total In Funding, Shakr Makes Video Ads Affordable For Small Businesses” …
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A few words from Shakr CEO, David Lee: Today we’re announcing that Shakr Media has officially closed its latest round of funding, bringing our total raised to $3 million. With this latest funding, we will expand our motion graphics marketplace and push more heavily into the advertising sector. Long dominated by large companies, Shakr is democratizing video ads so that small businesses can participate, too. We’ve done this by combining our drag-and-drop simple video creator with video styles by the …
Digital Video Ads Created in 20 Minutes for $50 Shakr Media, the company reimagining everything to video, is ready to rev up local auto dealer advertisements. The company today announced that it added nearly a dozen video advertising styles for auto dealers to its drag-and-drop simple video creation solution. “Auto dealers know the benefits of using video, but high production costs have limited the number of video advertisements they could make,” said David Lee, founder and CEO of Shakr Media. …
Big content companies like AOL, Microsoft, Sony and Yahoo will soon be rolling out long-form online videos that are similar to what we’re accustomed to seeing on TV, says a Reuters article published today. AOL, for instance, has signed an agreement with Miramax to show free movies online, with ads. Yahoo, Microsoft and Sony will focus more on original programming, such as Microsoft’s “Every Street United” reality series. For small business advertisers, this shift could be especially good news. AOL …
Adobe’s methodologically questionable Social Intelligence Report (PDF) for Q1 of 2014, does manage to squeeze in a few useful insights on digital video. (I say the report is methodologically questionable, because for metrics like CTR it relies solely on relative percentage increases or decreases, without providing absolute numbers for comparison. If the CTR is 0.05%, a Y-o-Y rise of 160% brings it up to either 0.08% or 0.13%, depending on your interpretation of “Facebook ad CTR is up 160% year-over-year” and …