Some people tell me that two ads made using the same Shakr video style will inevitably end up looking alike. Let’s take a step back from Shakr and look at two very similar ads from the two biggest names in tech right now: Samsung and Apple. The two ads are very similar. One ad is for Samsung’s full line of products but focuses on its Galaxy smartphones, and one for the iPhone 5. Both have soft music, vignettes of people in …
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For just a moment, think of your favorite story. How does it open? How does the tension build? What happens at the climax? How does the story resolve? These are the essential elements that make up the plot of a story, and give it structure. We remember stories based on their plot lines and story arcs, not as a random series of events. If we want people to remember our video ads, we need to apply the same principle of good storytelling. Here …
Video ads are growing fast, and saw 17% year-on-year from 2012 to 2013. In fact, according to the 2013 Online Advertising Revenue Report from the IAB and PWC, video ads and mobile are the only two segments in the online advertising space that are actually growing.
In just a few weeks, Seoul will once again be host to Asia’s most prestigious event for startups, BeLAUNCH. Last year, Shakr used BeLAUNCH as our launch. You can see David’s winning presentation in the startup battle here: We strongly encourage startups, especially those in Asia, to be part of beLAUNCH this year. Make sure to watch the video at the top of this page to hear David tell you why it’s such a great conference.
We want you to get the most out of using Shakr, so we’ve put together an easy-to-follow how-to video. In less than five minutes you can start using Shakr like an expert to make professional-quality videos, using your photos or video clips. This example uses our exciting Keep Calm and Carry On video style. Watch the video and let us know what you think.