Last week we asked, “How can small businesses make highly effective video ads?” To make this an easier question for you to answer, we’ve created a Super Simple Video Advertising Creative Brief for Small Business. Take 15 minutes to answer these questions, and your video ads will be off the charts effective. The six simple questions are below. Each one should only take you a couple of minutes to answer. (Go fast!) We’ve even included sample answers for you to refer to. Notice …
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How can small businesses make highly effective video ads? Think first! In a recent article in the Globe and Mail, Lisa Ostrikoff identified “five key foundations of effective video advertising“. Let me summarise them briefly for you: Entice and intrigue: Give people enough to get the interested (and clicking). Don’t tell them absolutely everything. Bring them in: Provide ways for people to interact through the technology they are using. Symphony not noise: Use consistent messaging. Don’t try to say everything about the …
Today at B Dash Camp in Fukuoka, our CEO, David, announced that Shakr is now available in Japanese. We’re launching in Japan with about 50 styles for small businesses and for individuals. So, if you’re in Japan and want to advertise your izakaya, sell your mansion, show off a car or make a video for your wedding, Shakr is ready. Make sure to check out our Japanese demo reel, because I think these videos are some of the coolest we’ve …
Until recently, South Korea’s capital, Seoul, had a reputation for being formal and uptight, with salarymen wearing saggy suits seven-days-a-week. Over the past decade however, the formality has waned. Workplaces have loosened restrictions and younger people’s growing incomes have allowed them to experiment with fast fashion and designer jeans. As these trendsetters start to grow up, though, they want to recapture some of the formality, minus the frump. At the same time, Seoul has moved beyond being a hardship posting for …
Seoul, Korea’s vibrant capital city, is the 10th most attractive destination for international travellers in 2014, according to a new survey by MasterCard. Seoul ranks ahead of Asian neighbors Shanghai, Taipei and Tokyo, but falls behind others like party-hard Bangkok, stolid Singapore and Hong Kong. London and Paris topped this list. Shakr has offices in Seoul and San Francisco, but our spiritual home, our founding place and our actual base of operations is in Seoul. This rapidly-changing, ever-improving city has …