Video is not optional anymore. It’s a must-have. Spending on video advertising grew by 76 percent in FY 2014, according to the most recent Online Advertising Expenditure Report from the Interactive Advertising Bureau (IAB). This spending was mostly due to a shift in resources by big advertisers that have moved money away from TV and toward digital video because it offers greater flexibility, greater measurability and higher ROI, thanks to real time buying (RTB). As a result, online video advertising …
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Did you know that using videos in your email marketing can triple or even quintuple your click-through rate? Unfortunately, most mail clients, be they web based, on your phone or on your desktop, don’t play nicely with video. They all have slightly different standards, leading to vastly different problems with playability. This makes using video in your email marketing slightly more complicated, but well worth the effort. We all know that video gets clicked. Recent stats show that people are three times …
Undermanned? Check. Low on supplies? Check. Odds against you? Check. Feeling out of your league? Overmatched? Thinking of quitting? Small business owners are vital to our economy for a reason. Customers choose to shop local for a reason. The idea that Big Business always has the edge is an illusion. Sure, from the outside looking in, all is shiny and spectacular. But behind closed doors, the Suits the ones who are overmatched. It’s time to step up your game as a small business owner! You’ve got …
Restaurants, cafes, delis and bars are some of our favorite customers at Shakr, because they make such delicious videos. And that’s why these eateries are using video: They can tempt passers by, they can show mothwatering specials to diners and they can upsell specials. Making a video is far faster, cheaper and easier than printing out new posters, menu inserts and A-frames. One restaurant not far from our office in Seoul has placed Android tablets at every table, playing videos …
A little over a year ago, there was quite a bit of discussion about the ethics of free-to-play, or freemium as it was more aptly & commonly referred to, before mobile game developers sought a friendlier moniker for the practice. ‘We are concerned that children and their parents could be subject to unfair pressure to purchase when they are playing games they thought were free, but which can actually run up substantial costs,’ said the British Office of Fair Trade’s …