Do you have a content marketing strategy? What about a YouTube marketing strategy? I’m pretty sure that in 2016, the majority of marketers out there will answer with a resounding “yes” to the first question, but maybe a hesitant “no” for the second question. You will be publishing a weekly blog, responding to your fans on Twitter, Facebook, Instagram, LinkedIn and all the rest. You may even have video earmarked to form part of your content strategy for 2016. But a YouTube marketing …
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Marketing videos are created to tell a story. But when making a video, marketers have several questions in mind. Like, for example, what is the best time frame for a promotional video? Will my viewers lose their interest if the videos are long? Well, brands that have leveraged the benefits of video marketing agree that short videos have a definite edge over the longer version when it comes to driving traffic and boosting conversion rates. Thousands of short videos are …
Imagine creating a website for a goldfish (or Dory in Finding Nemo.) In a way, your customers are goldfish. I mean, they have an attention span compatible to that of Dory. Most people have an “Internet attention span” of 6 – 8 seconds, while a goldfish has an attention span of 9 seconds. That’s why it’s so challenging to get your visitors to stick around and read your product sales page. An evaluation of learning style found that among 221 …
As we’ve covered earlier, Facebook is making some serious waves in the video marketing world. Indeed, it has emerged to become the one and only true rival to the network that has, up until recently, always proven to be the absolute dominant force in online video – YouTube. However, we’ve covered the power of the Facebook video ad quite extensively over the past 6 weeks or so – and, as such, if you’re looking for tips on how to make …
Video marketing on YouTube is massive. Nay, it’s bigger than that. YouTube is MAHOOSIVE!! It’s colossus. Titanic. Gargantuan. Astronomical – or any other synonymic adjectives for “extremely large” you can think of, which in reference to most things would be nothing but hyperbole, but, in the case of YouTube, are right on the money. Often cited as the second largest search engine on the web, it is indeed the third most visited site, being pipped only by Facebook (in second) …