As a marketer, you probably A/B test most things. The color of your buttons, call to actions, Facebook ads, your socks, your cereal… you get it. One of the golden rules of marketers today is to A/B test everything. You wouldn’t run a multi-thousand dollar online campaign without at least A/B testing a couple of designs, text or CTAs, right? But there’s one medium that often gets overlooked when it comes to A/B testing. Video. Honestly, a lot of us …
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Do you want to increase your CTRs, Facebook relevance score, reach more people on social, and increase brand awareness and ad message recall? Then video is something you need to add to your marketing mix. Long have regular marketers shied away from video as it has been complicated, expensive and time consuming. But the fact is you don’t have to spend thousands of dollars per video, shoot and edit it yourself with expensive gear and software, or come up with …
If you’ve been paying much attention in the social media sphere, you’re likely aware video has become a popular—and highly engaging—form of content across all major platforms. As a result, smart brands now consider it an integral part of their social media marketing strategies. But if you’ve experimented with video in social, you may have noticed that successful YouTube content often tanks on Facebook. Or maybe you’ve wondered how your Instagram videos should differ from your Vines. Your videos must …
When it comes to video marketing, the first point of call is almost invariably YouTube. Of course it is. It’s the world’s largest video sharing network by a zillion miles. With a billion monthly visitors, it dwarfs Vimeo, second in the running, at a mere 130 million. But, for such a well-known platform, you may actually be quite surprised as to how many little known features there are lurking beneath all the standard stuff. If you’ve been following this blog, …
If you’ve been following this blog, then you will have probably noticed over the past few weeks that we’re on a bit of a YouTube kick at the moment. The focus, as ever, has been on marketing, and we’re going to continue now with a relatively new YouTube tool that will help give your promotional videos an extra special boost when you broadcast them – YouTube Cards. What Are YouTube Cards? Well, actually, to just call them “YouTube Cards” doesn’t …