With 60 hours of video being uploaded to YouTube every minute, how hard could it be? All you need is an iPhone and an internet connection and a little charisma, right? Wrong. While video is automatically more interesting than plain text, that alone isn’t enough to carry your marketing objectives forward. As it turns out, it’s just as common for businesses to make mistakes in their videos as any other marketing campaign, but it can hit them harder because videos …
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There’s a few things that almost all landing pages have in common. They’re trying to get users to take a specific action You need to convince many users to take this action Many of these users will be unfamiliar with the brand, product, or service If you only have a few seconds to convince users to not only stay on the landing page, but to convert, it only makes sense to use video. Unfortunately, there’s a lot of really, really …
You need video, you need video, you need video. No matter what blog you go to, any marketing site worth a grain of salt will be telling you that you must incorporate video into your marketing strategy. But how much does video matter in marketing? It’s easy to say “a lot” and leave it at that, but since we’re a video creation tool and we don’t want to sound too biased, we figured we’d go ahead and curate the data …
In today’s world, where we increasingly have an attention span that can’t even rival a goldfish and more distractions than ever, it’s hard to keep users engaged, focused, and on track. This means that it’s more difficult to get users to move through our “what” and get to our “why,” making it harder than ever to get users to convert. This even applies to videos, which users are more likely to consume than other types of content. If you want …
Launching your social media video campaign feels exhausting and time consuming, but it’s not the most difficult part of the process. Instead, being able to continue to create enough high-quality, interesting videos is the toughest challenge most businesses will face. Whether you’re using YouTube or distributing your videos natively across multiple platforms like Facebook and Twitter, there’s no doubt about it: you’ll need to continually create unique content to keep users engaged. One viral video is great, but without more …