Video dimensions are extremely important for getting your social media videos to display correctly on each platform. Using the correct aspect ratios, dimensions, and technical requirements for your videos ensures the best viewing quality on a specific social media platform. For marketers and brands, video is increasingly vital for online visibility. Keeping your audience engaged–and engaging new viewers and customers–depends heavily on your content displaying properly, everywhere it’s posted. So what are the video dimensions you need for every platform? …
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When it comes to creating videos, you can’t neglect design. In a noisy landscape of brands competing for their audiences’ attention, you simply can’t afford to put less than stellar content out into the world–and that includes the design aesthetic of your videos. A well-designed video attracts new viewers, keeps existing viewers coming back, and delivers a consistent, branded experience to your audience, every time. But, a poorly-designed video can absolutely derail your video marketing efforts. Your video marketing design …
The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are made to ensure that public health and safety remain the main priority for businesses in the wake of the COVID-19 pandemic. Today’s global health crisis has also prompted organizations to rethink the …
A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have become one of the most popular features on social media, and have now branched out from Instagram (who copied the idea from Snapchat) to Facebook, and now even to YouTube. It’s undeniable …
Global communities around the world are taking the necessary measures to mitigate the spread of the COVID-19 outbreak. During these times of uncertainty, companies from all shapes and sizes are also struggling to keep themselves afloat. Daniel Sun, a VP Analyst at global research and advisory firm Gartner, noted that “Companies need to leverage a systematic approach to strengthen the resilience of their current business models to ensure their ongoing operation during COVID-19.” “CIOs can play a key role in …