The Shakr team have become quite well versed in the world of video marketing during the last years. But sometimes it’s good to bring in some fresh thoughts to spice things up. We reached out to a few authorities in the video marketing sphere for their best video marketing tips for small and medium businesses. Enjoy this collection of video marketing wisdom! From Michael Litt, CEO, Vidyard Video is a great way for SMBs to level the playing field against …
Category: Video Marketing
More and more businesses are seeing the great potential that video marketing has. Video marketing for SMBs is gaining a lot of ground and video marketing is fast becoming the most popular forms of content marketing, and it won’t be going anywhere – in fact we can expect to see much more in the future. All the major social networking sites have a strong video focus. Video is everywhere today, and we love it. From a simple look on social …
That Facebook loves video has long been clear and although it was surprising to see them get beaten to the punch by Twitter, yesterday we finally saw the Facebook embeddable video debuting, making it possible for users to embed their videos on another site. The move from the internet giant supports its huge ambition when it comes to video. Facebook has steadily been catching up with Youtube with its barrage of new video features seeing them catch up inch by inch, making …
Last week we talked about how trying to reach millennials through TV ads is a waste of money if you want to reach young people. We described how the young generation of today had moved their media consuming to their laptops and mobile devices, leaving TV executives scrambling to come up with a plan to reengage young people. But although young people spend less and less time of their media consuming in front of the TV, traditional TV sets still …
They say that a picture is worth a thousand words, and according to research, that is an old adage that holds true. And in today’s world of multimedia and miscommunication that’s more true than ever before. There is a reason why we love to spend time on Instagram, Pinterest, Vine, Snapchat, etc, and a subsequent reason why marketers are increasingly occupying that space; We love visual information. Visual communication is everywhere today, from our TV screens, to our computers and smartphones, and …
