Video is not optional anymore. It’s a must-have. Spending on video advertising grew by 76 percent in FY 2014, according to the most recent Online Advertising Expenditure Report from the Interactive Advertising Bureau (IAB). This spending was mostly due to a shift in resources by big advertisers that have moved money away from TV and toward digital video because it offers greater flexibility, greater measurability and higher ROI, thanks to real time buying (RTB). As a result, online video advertising …
Category: Video Marketing
Did you know that using videos in your email marketing can triple or even quintuple your click-through rate? Unfortunately, most mail clients, be they web based, on your phone or on your desktop, don’t play nicely with video. They all have slightly different standards, leading to vastly different problems with playability. This makes using video in your email marketing slightly more complicated, but well worth the effort. We all know that video gets clicked. Recent stats show that people are three times …
