Video marketing is hard work, but it becomes a lot easier once you master some of the technical aspects. We’ve put together three video tutorials that are really useful for any small business that’s looking to leverage video. Remember that video tends to rank highly in Google’s organic search results. Videos appeared in seven percent more searches at the start of 2014, versus a year before. To help you be more effective with your video marketing, and get your videos …
Category: Video Marketing
Flipboard has just announced that they’ll roll out full-page video ads, joining the ranks of Facebook, AOL, YouTube and other big content companies that have discovered that video is the most compelling storytelling medium available today. The content aggregator will start with a pilot run that includes eight big brands, according to a press release. The first companies to run flipboard video ads are Chrysler, Conrad Hotels, Gucci, Jack Daniels, Lufthansa, Principal Financial Group, Sony Pictures’ Fury and Woodford Reserve. It’s …
Video Marketing For Beauty Salons – Four Emotion-Driven Videos You Can Make for Beauty Salons & Spas
Video marketing for beauty salons and spas… Hair salons, days spas and beauty shops sell more than a service, they sell an experience. And it’s an experience loaded with emotion and desire. There’s no better way to convey this experience than with beautiful imagery, that not only shows off the “look” a client can achieve, but also the entire pampered process of achieving that look. In other words, video sells conveys the experience. Take a look at this video from …
Video is not optional anymore. It’s a must-have. Spending on video advertising grew by 76 percent in FY 2014, according to the most recent Online Advertising Expenditure Report from the Interactive Advertising Bureau (IAB). This spending was mostly due to a shift in resources by big advertisers that have moved money away from TV and toward digital video because it offers greater flexibility, greater measurability and higher ROI, thanks to real time buying (RTB). As a result, online video advertising …
Did you know that using videos in your email marketing can triple or even quintuple your click-through rate? Unfortunately, most mail clients, be they web based, on your phone or on your desktop, don’t play nicely with video. They all have slightly different standards, leading to vastly different problems with playability. This makes using video in your email marketing slightly more complicated, but well worth the effort. We all know that video gets clicked. Recent stats show that people are three times …
