If there’s one thing I’ve said more often than anything else in recent months it’s that social media has indisputably, unequivocally and irrevocably gone visual. Some will say it’s down to the short attention spans of millennials, but I think the phenomenon is a little less cynical than that – it’s the constant connectivity and the supreme power of the modern-day smartphone that has made visuals not only so appealing, but also so prominent. These days, anyone with a mobile …
Category: Video Marketing
Marketing agencies are specialists at following the latest development in the marketing world, often seeing the potential of an up and coming platform way before their client see it. It is thereafter often up to the marketing agency to convince the client to put effort into the social network. How many marketers didn’t have to push for their clients to understand the value of social media for example? But when it comes to video marketing, an interesting thing has happened. The …
If you think that demo videos aren’t worth the effort, or that they’ll be unavoidably dry, boring and sequential, then just think how drab the written replacement will be. Forcing your customers to wade through hundreds of words of copy – perhaps accompanied by a few to-the-point diagrams – is hardly a compelling way of demonstrating your product at its best. And yet, this is still how many companies choose to deliver this information. Engagement is always the key concept …
The future of online video ads is right now being shaped in the offices of Facebook in Menlo Park, CA. Before Facebook stepped up its online video ads game against YouTube, the former video advertising incumbent, the growth and attention online video ads were getting was not even comparable to what we’re seeing today. More and more businesses turn to video advertising to acquire new leads, customers, and app installs, increase brand awareness and recognition, and drive foot traffic and …
Video marketing is one of the most effective marketing tactics for real estate agents. Marketing savvy real estate agents can leverage the power of video to sell more listings and build their brand awareness and leads. Coupled with the hyper surgical targeting features of ad networks today, video marketing is the most powerful way to build up a client list and increase prospects. No more carpet dumping with flyers or expensive and ROI untrusty billboards. Download our E-Book …