On January 11th, Michael Stelzner went live on Facebook and warned us that we’re approaching the “end of days” for Facebook Pages. And here’s the really scary part– as per usual, he’s not wrong. Facebook marketing as we know it is about to change, with the decline in organic reach going from a trickle to a flood thanks to a new algorithm that will make it much harder for Page content to get noticed. While this will mean a lot …
Category: Video Ad Industry
If you’re posting videos on your brand’s Facebook Page, it goes without saying that you want as many people as possible to see them. In order to fully maximize the impact of a video’s storytelling and brand-building capability, it’s a necessity to know how to optimize Facebook videos in order to get expand their reach. Despite what some influencers like to say, you need more than just great content if you truly want people to be able to find your …
If you’re going to be telling your story in attempts to raise brand awareness, would you rather do it in a single three minute long video, or a short video that’s kept under fifteen seconds or less? Most people would choose the longer video—it gives you more time for details, story development, and background information. They wouldn’t even think about adding on a short form video. For many businesses, however, increasing the use of short form video ads- alone or …
Your brand is everything. It defines your business more than anything else. In some cases, your brand and its story can actually matter even more than the product you’re selling. Think about it; there’s likely a few thousand competitors out there (and at the very least a few hundred great alternatives) for most businesses, so what is it really that sets them apart? Brand building is something that needs to happen consistently and mostly organically, but you can absolutely use …
Hiring expert videographers and video editors is insanely expensive. This means that most small and medium-sized businesses are left to handle the video creation process on their own. While we’ve shared plenty of tips on the Shakr blog about how to save money with the right tools, we haven’t talked a lot about how to actually design those professional-quality videos you need to elevate your brand. Now we will. In this post, you’re going to learn the 6 subtle but crucial …