Video is continuing its march towards being the top digital advertising format, both on desktop and mobile, growing because of advertisers embracement of the format, thanks to the stronger impact compared to traditional ad formats. This is being reported in the latest BI Intelligence report about the state of digital video advertising. Marketers and advertisers are heavily expanding their video ad creation efforts to keep up with the demand from customers and to take advantage of the higher CTR of the video …
Category: Video Ad Industry
Last week we talked about how trying to reach millennials through TV ads is a waste of money if you want to reach young people. We described how the young generation of today had moved their media consuming to their laptops and mobile devices, leaving TV executives scrambling to come up with a plan to reengage young people. But although young people spend less and less time of their media consuming in front of the TV, traditional TV sets still …
If you somehow still believed that TV was an effective channel for reaching millennials, it’s time to reevaluate your standing on this issue. In a report that should surprise no one, millennials 13-24 has officially declared TV as a useless medium for reaching them. To them, digital content is now the defacto king and their favorite YouTube personalities are challenging the Hollywood red carpet brigade as the most relatable and influential. Lets face it, to millennials, digital just delivers more relatable …
We’ve talked before about how important video marketing is and how much it matters on social media, so hopefully you’ve got a sense of the urgency of implementing it in your marketing efforts by now. If your business isn’t offering product videos on your website and in your social media channels, you really are missing great potential marketing and engagement opportunities. As reported by video market firm Invodo, around 90% of E-commerce and online shoppers who watch videos are nearly …
Nowadays more than 100 hours of video is uploaded to Youtube every minute. It may sound like just another cool stat flying around the marketing world but think about it for a minute. 100 hours of video. Every minute. To me that’s just mind boggling. Youtube surpassed one billion monthly active users (!) in 2013 already and this year the number of people subscribing daily is up more than 3x since last year, clearly demonstrating our love for video. Couple …