AdWeek reported that Facebook was adding video creative to its Carousel Ads, to bring its most effective ad formats together. On it’s Facebook Marketing Partners page, the dominant digital video platform expressed that this union would give “advertisers the creative flexibility to leverage the most engaging and powerful format we have in feed. Carousel format is growing at a rapid pace and adding video as a creative option can bring sight, sound, and motion to help advertisers improve both their Brand and …
Category: Video Ad Industry
Japan boasts a highly connected population of savvy web content creators, and one of the densest concentrations of small businesses in the world. Japan is also one of the most pixel dense countries in the world, with digital displays and video advertisements everywhere. Shakr has seen some incredible examples of small and medium businesses making effective video advertisements through our platform. Despite this, Shakr has decided to un-launch in Japan. What’s that? Are we retreating with our tails between …
The future of online video ads is right now being shaped in the offices of Facebook in Menlo Park, CA. Before Facebook stepped up its online video ads game against YouTube, the former video advertising incumbent, the growth and attention online video ads were getting was not even comparable to what we’re seeing today. More and more businesses turn to video advertising to acquire new leads, customers, and app installs, increase brand awareness and recognition, and drive foot traffic and …
Video marketing is evolving more rapidly than ever and it can sometimes be hard to keep track of all the new features introduced by the top video networks, the new advertising options made available and the new stats flying around on the net. This is the first part of the Shakr TWIVM – This Week In Video. We’ll give you a full rundown of all the most important developments and news so stay tuned. Never want to miss a thing? Sign …
Internet video ads are on the rise. They have been more influential than good old TV ads for quite some time now, having higher rates for message recall, brand recall, and ad likeability. We have been talking about that for quite some time here on the Shakr blog and we thought we should explain why Facebook’s video ads are so powerful right now, and something you as a marketer would be a fool to overlook. Traditionally, the leader of internet …