Most businesses understand the importance of switching up the headlines, images, and offers on their Facebook Ads, but many forget that they should also be diversifying their ad formats. Facebook Ads (and thus, Instagram Ads) come with a large variety of different placement options and ad formats. This works to your benefit—you can use different ad formats to keep your ads unique, engaging, and interesting. At the very least, you should test out different ad formats and see if they …
Category: Video Ad Industry
Landing pages are all designed to get users to take specific actions. These actions can include everything from signing a petition to donating to a charity. Most often, though, landing pages focus on getting users to purchase a product, service, or subscription. Landing page videos can be an extraordinarily effective addition to both the actual landing page, and the marketing materials leading up to getting users to the landing page. They can drive significantly more conversions, and with more customers …
You need video, you need video, you need video. No matter what blog you go to, any marketing site worth a grain of salt will be telling you that you must incorporate video into your marketing strategy. But how much does video matter in marketing? It’s easy to say “a lot” and leave it at that, but since we’re a video creation tool and we don’t want to sound too biased, we figured we’d go ahead and curate the data …
In today’s world, where we increasingly have an attention span that can’t even rival a goldfish and more distractions than ever, it’s hard to keep users engaged, focused, and on track. This means that it’s more difficult to get users to move through our “what” and get to our “why,” making it harder than ever to get users to convert. This even applies to videos, which users are more likely to consume than other types of content. If you want …
Instagram as a platform is all about the visual, so it’s no surprise that these visual elements are just important for Instagram Ads. There are a ton of different ad formats businesses can choose from, including single images, image carousels, and—best of all— videos. Videos are automatically dynamic and engaging; the moving images will grab users’ attention more effectively than any other ad type, even when the sound is off. They also give you more room to convey your message …