Does your small business have a YouTube channel? If you’re like most SMBs, the answer to that question is no. And a large percentage of the SMBs that do have a YouTube channel chronically neglect it. Well, who can blame them? Small businesses have to juggle multiple facets of the business that are more to the core, so to speak — something like business development, accounting and bookkeeping for small businesses, or operations among other things. While YouTube isn’t the …
Category: Social Media Marketing
Running a Facebook video ad is pretty simple thanks to the incredibly user-friendly and intuitive Facebook Ads Manager. It doesn’t take a lot of outside knowledge to run a campaign, or even to boost a video post. Interpreting your campaign results, however, is another story. It’s easy to run a Facebook video campaign, see a bunch of numbers, and go “well I guess that went ok” without really having any idea how well your campaign did—or didn’t—perform. Without the ability …
More and more social media sites are adding native video to their platforms, and LinkedIn is the latest to do so. In a feature that’s been rolling out for about a little over a month, LinkedIn users can now (or will soon be able to) share videos directly onto their timeline. We’ve seen how video has transformed other platforms—it now dominates Facebook, Instagram, and even Twitter. This new feature has gotten a lot of attention so far, so in this …
In our last post, we took a look at how much it actually costs to hire someone else to come in and create your own marketing videos. With costs of a single video being over a staggering thousand-dollar price point, it was clear that most small and medium businesses won’t have the budget to hire professional videographers to make every single marketing video they need—especially not at the current required level of output. The good news, though, is that you …
The last time you made a video for social media, did you keep mobile users in mind? For the majority of businesses, the answer to this question would be “no.” Social media is already mobile-optimized after all—why should your social video not automatically be optimized for mobile? As it turns out, there are several important creative considerations to keep in mind when you’re creating Facebook mobile videos. This goes for both video ad campaigns and Facebook mobile videos that will …