Before attending a conference, it is wise to have clear goals in mind. We have borrowed some interesting insights from the social media examiner to guide our goals ahead of Social Media Marketing World 2018 (SMMW18). According to the social media examiner*, the top issues social media marketers are facing today are: tactics, engagement, measurement, paid social and audience selection. A goal for Shakr at SMMW will therefore be to educate ourselves on how to successfully overcome these five challenges. …
Category: Instagram
Social Media Marketing World 2018 Imagine the world’s largest social media marketing conference. Where the industry’s top social media professionals are sharing fresh and exclusive insights. Ideas that will transform your marketing, your content, and your business. Note: Not going to Social media marketing world? Don’t worry, Shakr will share with you our favourite insights during and after the conference. Hosted by Social Media Examiner, the world’s leading online social media magazine for businesses, offering the leading podcast and live …
In case you somehow missed it, Facebook published an announcement on January 11th and the whole world went crazy. That’s what it seemed like, anyways, for those of us who watch social media marketing developments closely. Phrases like “Facebook End of Days” and words like “apocalyptic” made headlines referring to the new algorithm, and some marketers started to panic a bit. Now, as more information about the algorithm has started to make it’s way around, we know a lot more …
The new year is almost here, and it always feels a little bit like a fresh start. I know I won’t be the only one setting new goals and making resolutions for 2018. It’s common tradition, after all, to write up a string of resolutions for things we want to change about our lives. I’ll only eat out once a week, we say, or I’m going to stick to a budget, or I’ll go the gym at least three times …
User-generated content (UGC) is easily the most valuable form of marketing content you can get your hands on. As much as it pains me to say it, even the most skilled copywriter in the world couldn’t hold a handle to the wildfire effect of the images, social posts, and reviews shared by your actual customers. Think this is a hyperbole for the sake of this post? It isn’t, and we’ve got data to back it up: Sites with UGC saw …