One of the biggest advantages of having a Shopify store is that the ecommerce platform really does make everything so easy for you. You can integrate with different CRMs, account softwares, payment gateways, and more. Part of that “more” is full social media integration, which I’ve found to be particularly beneficial when it comes to Instagram. The benefits are exceptional, making it easier to sell in more places, giving your customers a true omni-channel experience. In this post, we’ll take …
Category: Instagram
Instagram Stories reaches more than 300 million users daily, and an estimated 20% of Stories will generate a private message between a private user and the profile sharing it. Instagram view counts are higher than those of Snapchat’s counterpart feature, and they get an estimated 3-5x more engagement. It’s not surprising that influencers are jumping ship and brands are following, heading to Instagram in flocks. Those are pretty good numbers. As more and more brands start using Stories more frequently, …
Now that Instagram is one of the fastest growing social networks, a great-looking video will attract more attention and engagement from viewers scrolling through a feed of static photos. There’s never been a better time to start with video on Instagram than right now. While video ads are gaining popularity, only one-quarter of ads on Instagram are video posts. If you’re just starting out with your Instagram account, you can take advantage of the disparity and start putting your videos …
When Instagram Stories rolled onto the scene, I had a beef with them right away. Why on earth should I, as a marketer, invest a ton of time and energy creating posts that will be gone in 24 hours? As a user and a marketer, the idea didn’t make a ton of sense to me. I didn’t want to spend time creating and conceptualizing gorgeous, interesting posts that were going to be gone in a flash, with no social proof …
Instagram as a platform has always been high-engaging and a priority for many businesses, but it’s become even more important since Facebook Zero has struck. With more importance placed on the platform, it only makes sense that the competition for users’ attention has only increased. Businesses and brands are having to do more to stand apart, and part of that includes embracing Instagram Stories. It’s easy to think of Instagram Stories as a secondary part of the platform, with newsfeed …