Instagram Live is just one of the many ways that Instagram has taken the full plunge into live and long-form video on its platform. With Instagram users steadily increasing, marketers can’t afford to ignore any new options that the platform comes out with. Instagram Live content is now officially on the menu in addition to other eye-catching visuals on the platform, like video ads and stories. But if you’re thinking sure, I’ve done some live streams on YouTube and Facebook, …
Category: Instagram
When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely considering some version of a buyer persona when deciding what messages your audience would be most responsive to. In this post, we’re going to discuss how to create buyer personas that actually work and how you can …
Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you give to have her feature your book? Imagine what it could do for prestige, sales, and awareness. Influencer marketing can be powerful– and it can yield very different types of results. They can also incite backlash, causing …
Instagram just surpassed 1 billion monthly users, and the company reports that 80% of its users follow a business. But are you using your Instagram business profile to its full potential? Strong customer relationships on Instagram are extremely valuable. A 2018 survey of 22,000 retail shoppers pointed to “trust in the brand” as a top factor in determining where to purchase. Authentic interactions on Instagram (and other social media channels) build trust and contribute to long-term loyalty. Personal messages, frequent …
There’s no time like the present to start making videos for your brand on Instagram. Over 2 million advertisers are on Instagram, and the highest area for growth is video. Time spent watching video up 80%, and the number of videos produced daily up 400% from 2016. To create videos that people will watch on Instagram, you don’t need a big marketing budget, fancy video equipment, or celebrity endorsements. You just need to find ways to engage people. These Instagram …