Instagram Stories are totally absorbing to viewers, yet still new to marketers. Despite the flood of beautiful, full-screen videos, some brands still don’t know how to get new customers to “swipe up.” If you can master Stories now, you’ll be ahead of the curve. Since the format is so new, there aren’t many cut-and-dry best practices for Instagram Stories ads. The main secret is this: Start by winning with organic Instagram Stories, and then scale with paid ads. Simple. If …
Category: Instagram
Instagram Stories might be the most captivating feature in the history of social media. Since the introduction of Stories, in 2016, Instagram engagement by its billion users has ballooned to an average of 30 minutes per day. “Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day,” Instagram wrote in an anniversary press release. People spend so much time on Instagram …
Instagram Live is just one of the many ways that Instagram has taken the full plunge into live and long-form video on its platform. With Instagram users steadily increasing, marketers can’t afford to ignore any new options that the platform comes out with. Instagram Live content is now officially on the menu in addition to other eye-catching visuals on the platform, like video ads and stories. But if you’re thinking sure, I’ve done some live streams on YouTube and Facebook, …
When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely considering some version of a buyer persona when deciding what messages your audience would be most responsive to. In this post, we’re going to discuss how to create buyer personas that actually work and how you can …
Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you give to have her feature your book? Imagine what it could do for prestige, sales, and awareness. Influencer marketing can be powerful– and it can yield very different types of results. They can also incite backlash, causing …