A couple days ago we wrote about how adding video to your landing pages can increase conversions by 80%. Today we want to tell you how to add a video to landing pages, in a screencast. We start by showing you how to add videos from Shakr, YouTube and Vimeo to your landing pages on Unbounce. (We use Unbounce in this example because it’s what we use at Shakr, but the process is similar for other services, too.) Then, in …
Author: David Lee
A well-optimised landing page can increase your conversion rates hundreds of times over just dumping people on your homepage. According to Unbounce, which powers our landing pages at Shakr, you can increase landing page conversion by 80% by using video. On one of our most successful landing pages, we use a collage of videos made by Shakr customers, playing in the background. Unbounce has a great blog post that outlines seven ways to make video more effective on landing pages. Here …
One Shakr customer is quite an accomplished chocolatier, and wants to share her delicious creations with the world. She’s running a Kickstarter campaign right now for Les Chocolats De Chickee. Have a look at her mouthwatering Shakr videos. YUM! And if you love chocolate, too, support her campaign. She has 15 days left to reach her $4,000 goal.
At Shakr, we love to meet innovators because we see them as kindred spirits. The Evolve Group defines innovation. We learned about this company, when their Marketing Manager, Paul, started using Shakr to make videos for products his company has helped create. Here’s an example: Read more about the company that created the TRED Off-road Vehicle Recovery system, featured in that video, and find out about some of their other innovations.
Short videos get better completions rates in the Facebook newsfeed, according to a blog post from Social Bakers, published August 8, 2014. This seems an intuitive, if not obvious point, if you’ve ever watched someone frantically scroll or swipe through the Facebook newsfeed to find the latest juicy story about “10 Ways You’re Using Facebook All Wrong and Why it Will Probably Cause You to Make 12 Mistakes in your 20s or 17 Mistakes in your 30s”. To quote the blog …