As a marketer, you probably A/B test most things. The color of your buttons, call to actions, Facebook ads, your socks, your cereal… you get it. One of the golden rules of marketers today is to A/B test everything. You wouldn’t run a multi-thousand dollar online campaign without at least A/B testing a couple of designs, text or CTAs, right? But there’s one medium that often gets overlooked when it comes to A/B testing. Video. Honestly, a lot of us …
Author: Anton Eliasson
Do you want to increase your CTRs, Facebook relevance score, reach more people on social, and increase brand awareness and ad message recall? Then video is something you need to add to your marketing mix. Long have regular marketers shied away from video as it has been complicated, expensive and time consuming. But the fact is you don’t have to spend thousands of dollars per video, shoot and edit it yourself with expensive gear and software, or come up with …
Do you have a content marketing strategy? What about a YouTube marketing strategy? I’m pretty sure that in 2016, the majority of marketers out there will answer with a resounding “yes” to the first question, but maybe a hesitant “no” for the second question. You will be publishing a weekly blog, responding to your fans on Twitter, Facebook, Instagram, LinkedIn and all the rest. You may even have video earmarked to form part of your content strategy for 2016. But a YouTube marketing …
Marketing videos are created to tell a story. But when making a video, marketers have several questions in mind. Like, for example, what is the best time frame for a promotional video? Will my viewers lose their interest if the videos are long? Well, brands that have leveraged the benefits of video marketing agree that short videos have a definite edge over the longer version when it comes to driving traffic and boosting conversion rates. Thousands of short videos are …
As we’ve covered earlier, Facebook is making some serious waves in the video marketing world. Indeed, it has emerged to become the one and only true rival to the network that has, up until recently, always proven to be the absolute dominant force in online video – YouTube. However, we’ve covered the power of the Facebook video ad quite extensively over the past 6 weeks or so – and, as such, if you’re looking for tips on how to make …