Last week we talked about how trying to reach millennials through TV ads is a waste of money if you want to reach young people. We described how the young generation of today had moved their media consuming to their laptops and mobile devices, leaving TV executives scrambling to come up with a plan to reengage young people. But although young people spend less and less time of their media consuming in front of the TV, traditional TV sets still …
Author: Anton Eliasson
They say that a picture is worth a thousand words, and according to research, that is an old adage that holds true. And in today’s world of multimedia and miscommunication that’s more true than ever before. There is a reason why we love to spend time on Instagram, Pinterest, Vine, Snapchat, etc, and a subsequent reason why marketers are increasingly occupying that space; We love visual information. Visual communication is everywhere today, from our TV screens, to our computers and smartphones, and …
If you somehow still believed that TV was an effective channel for reaching millennials, it’s time to reevaluate your standing on this issue. In a report that should surprise no one, millennials 13-24 has officially declared TV as a useless medium for reaching them. To them, digital content is now the defacto king and their favorite YouTube personalities are challenging the Hollywood red carpet brigade as the most relatable and influential. Lets face it, to millennials, digital just delivers more relatable …
Video marketing is all the rage these days and 2015 have been called “The year of video marketing” by a lot of people, not just us here at Shakr. Content creators are producing more and more video content and the stats are conclusive, to keep up in the marketing game you need to integrate video as an integral part of your marketing strategy. But if you’re new to the video marketing area you might be phased by all the different …
Here at Shakr we see A LOT of promotional videos go through the Shakr rendering machine™. In fact nearly every major car brand in the world (except for Hyundai Kia) is using Shakr to make local car dealership ads like this video for Fletcher Jones Audi Chicago . But most of our customers are small and medium sized businesses like restaurants, consultants, personal trainers, gyms, events, schools, doctors, retail shops, etc. It’s safe to say we’ve seen most kinds of …