Pop quiz. Which should you be using more of for your online marketing: landscape video, or vertical video? While there’s a time and place for both types of videos, we’ve found that even though vertical video is increasing in importance, fewer businesses are adopting it and adding it to their content mix. This is an enormous missed opportunity because the increase of mobile usage means that more users are prioritizing vertical video, and you should, too. In this post, we’re …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
The fear of missing out (or as some of my fellow Millennials refer to it, #FOMO!) is a legitimate psychological phenomenon based in loss-aversion. We’re more scared of losing something than gaining it, and leveraging that fear can be a powerful marketing strategy when used correctly. Marketing experiences are one of the best ways to use FOMO to your advantage. Everyone is afraid of missing a sale, but that doesn’t even hold a candle to the fear of missing The …
When most businesses are shaping out their social media strategy, Facebook is at the top of their list. Then often Instagram, and maybe Twitter. YouTube is sometimes the social media channel that’s considered last. Some businesses don’t see it as immediately valuable because things don’t go viral natively the same way that they do on Facebook, and video marketing is of course more time intensive. If you aren’t carefully considering YouTube, you should. And if you are using YouTube, you …
For marketers and businesses, this time of year is one of the most chaotic seasons we’ve got. Not only are we dealing with the end of year insanity with holiday deals, we also have to be doing a year-end review and diligently creating the strategies that will carry us into 2019. Video marketing has continued to grow in importance throughout 2018, and that won’t be changing any time soon. Because of this, alongside the emergency of new trends and use …
Remember when Facebook marketing was the easiest thing in the world? Someone could “like” a brand name, and then that Page could just spam them with updates four times a day? Those days are long gone. Social media marketing is much more competitive, and there are a lot more challenges that need to be overcome, including declining organic reach and an audience that is more demanding than ever before. Social media marketing has evolved, and the need to form real …