Earlier this year in the United States, hundreds of millions of Americans were glued to their screens, watching the Super Bowl. And while they were doing that, they were watching all those Super Bowl commercials, which have pretty much become almost as big of a part of the event as the game itself. Immediately following this, there’s typically a flurry of conversation about the amazing results these video campaigns yield, and when I talk to small businesses about video marketing, …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
Video on social has historically been horizontal, with dimensions longer than they are tall so you get that wide, TV-like view, even though you’re watching it on a computer screen, tablet, or phone. Just because something has always been one way, however, doesn’t mean it should stay that way. With mobile usage surpassing desktop usage, it’s essential to incorporate more vertical video into the mix, which is inherently mobile-friendly. That being said, horizontal video shouldn’t be left entirely out of …
Most PPC campaigns will need a series of videos and ads in order to nurture users through the digital sales funnel towards conversion, and the more high-stakes the purchase, the more campaigns are typically needed. The automotive industry is a perfect example of this. If you want to buy a car, you’re not just going to see a single ad and start calling your local dealerships, even if it might feel like that’s the case once you’re finally ready to …
Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these questions, brands typically try to answer them all at once with an overly simplified and nearly impossible solution: everything and everyone. They want it to appeal to their whole audience, to have every great feature and selling point for …
Performance marketing is, undeniably, all about the metrics. You focus on creatives as if they’re a scientific equation, ensuring that all the necessary ingredients come together to create the perfect end product. Performance marketing is hands-down the way to go. It focuses on getting real results, prioritizing data, and using the information you have at hand to make your campaigns more successful each time you create something new. In order to get that data, however, you have to start somewhere. …