Videos are beneficial when used in all areas of marketing. It’s why we have landing page videos and product videos and explainer videos and so much more. We need to be using video, and we should be using it a lot. There’s a catch, though: it’s typically really expensive to create even one outstanding, high quality video. Most businesses believe that creating marketing videos consistently would just be way outside their budget’s wheelhouse. If you’re going through the traditional channels …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
Landing pages are all designed to get users to take specific actions. These actions can include everything from signing a petition to donating to a charity. Most often, though, landing pages focus on getting users to purchase a product, service, or subscription. Landing page videos can be an extraordinarily effective addition to both the actual landing page, and the marketing materials leading up to getting users to the landing page. They can drive significantly more conversions, and with more customers …
You would never purchase something online without seeing a picture of it first. Product images let you see an item up close and personal, so you can get a feel of what you’re purchasing. Product videos, however, are even more effective for a number of reasons, especially when you know how to optimize them for conversions. In this post, we’re going to go over exactly why all product pages should have videos, different types of product videos, and how to …
With 60 hours of video being uploaded to YouTube every minute, how hard could it be? All you need is an iPhone and an internet connection and a little charisma, right? Wrong. While video is automatically more interesting than plain text, that alone isn’t enough to carry your marketing objectives forward. As it turns out, it’s just as common for businesses to make mistakes in their videos as any other marketing campaign, but it can hit them harder because videos …
There’s a few things that almost all landing pages have in common. They’re trying to get users to take a specific action You need to convince many users to take this action Many of these users will be unfamiliar with the brand, product, or service If you only have a few seconds to convince users to not only stay on the landing page, but to convert, it only makes sense to use video. Unfortunately, there’s a lot of really, really …