There’s a lot of choices that businesses have to face when taking over their marketing. They have to decide which social media profiles to choose, which web host to go with, and what you want your primary strategies to be. When it comes to video marketing, there’s another big decision that can often stump businesses and some marketers alike: native video or YouTube? Uploading your content with native videos and through YouTube each have their own unique benefits and potential …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
We already know that more people prefer to watch videos instead of reading text. But what about text in videos? How much text, if any, should be used? Though the emphasis is on the visual when it comes to videos, the text we use plays an important part, too. It can help provide context, and really drive your main point home. It’s effective- as long as it’s used correctly. In this post, we’re going to take a look at how …
Does your small business have a YouTube channel? If you’re like most SMBs, the answer to that question is no. And a large percentage of the SMBs that do have a YouTube channel chronically neglect it. Well, who can blame them? Small businesses have to juggle multiple facets of the business that are more to the core, so to speak — something like business development, accounting and bookkeeping for small businesses, or operations among other things. While YouTube isn’t the …
Running a Facebook video ad is pretty simple thanks to the incredibly user-friendly and intuitive Facebook Ads Manager. It doesn’t take a lot of outside knowledge to run a campaign, or even to boost a video post. Interpreting your campaign results, however, is another story. It’s easy to run a Facebook video campaign, see a bunch of numbers, and go “well I guess that went ok” without really having any idea how well your campaign did—or didn’t—perform. Without the ability …
More and more social media sites are adding native video to their platforms, and LinkedIn is the latest to do so. In a feature that’s been rolling out for about a little over a month, LinkedIn users can now (or will soon be able to) share videos directly onto their timeline. We’ve seen how video has transformed other platforms—it now dominates Facebook, Instagram, and even Twitter. This new feature has gotten a lot of attention so far, so in this …