For most social platforms, you have up to 5 seconds to capture a users’ interest before they click away. On some, you have as little as three seconds. And here’s the kicker: in many cases, you need to capture viewer interest without any sound. It’s not all that hard to create a strong video. It’s a lot harder to make viewers care in the same amount of time it takes to ask someone “how are you doing today?” It clearly …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
Hiring expert videographers and video editors is insanely expensive. This means that most small and medium-sized businesses are left to handle the video creation process on their own. While we’ve shared plenty of tips on the Shakr blog about how to save money with the right tools, we haven’t talked a lot about how to actually design those professional-quality videos you need to elevate your brand. Now we will. In this post, you’re going to learn the 6 subtle but crucial …
From a marketing standpoint, Twitter presents two enormous challenges: it’s difficult to stand out in users feeds, and the limited character count makes it difficult to get a full point across succinctly. Video can help tackle both of these challenges. Twitter video will automatically stand out in text-dominated feeds, and it simultaneously gives you a little more room to give customers information; even a few seconds of video can give you a lot more room than 120 characters. In this …
We’re all walking around with phones semi-glued to our hands, so it only makes sense that mobile usage has been increasing at a rate fast enough that it has surpassed desktop usage. We’re spending more time than ever on our mobile devices. That may not be ideal for our physical, emotional, and social health, but it definitely works as an advantage for marketers. Not only are we spending more time on mobile, we’re also spending more time watching videos on …
If you’ve watched any videos on Facebook or Instagram lately, you may have noticed that underneath the video, it will tell you how many views the video got. Not only will the person or Page who posted the video be able to see this, everyone else will, too. The number of views your video received is now public knowledge. At a first glance, it’s easy to think “so what, does that really matter?” It does, in fact, matter quite a …