We’ve talked about the supplies you need to get set up for video marketing here on our blog and how expensive video marketing in general can be. We’ve also talked a good bit about how important video marketing is, regardless of the cost. Facebook understands both of these facts to be true. This is why they’ve created their Video Starter Kits, which are available to businesses in the US based on approval. All you’ll need to provide is your smart …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
“Show your personality,” brands are told, “Find a way to make yourself unique.” We’re shown examples from professional comedians and TV shows and even restaurants with to-die-for, drool-inducing photos when we’re told this. Sure, anyone can create a great brand with a lot of personality on social media. What a lot of blog posts and resources fail to mention is that this is much harder to do if you’re in a “boring” industry. Of course it will be easier for a …
Earlier this week, someone rear-ended me at 45 miles an hour and wrecked my car. As a result, I got to spend about five hours on the phone with all the insurance companies trying to leave recorded statements, get a claims adjuster out, be put in a rental car, and so much more. I loved that when I called my insurance company, an actual person answered immediately. I was not happy that the other person’s insurance sent me through ten …
You may have heard that search engine optimization (SEO) tactics can benefit your video marketing campaigns. You may have also heard that video can help with your SEO efforts. Both statements are actually true. SEO and video marketing are inherently connected; focusing on improving one can actually benefit the results of the other when executed correctly. In this post, we’re going to take a look at how SEO and video marketing relate to each other, and how you can use this …
Have you ever had that moment where you know there has to be a more efficient way to do something, but you aren’t exactly sure what it is? And then you get on Google, only to see a million results that just complicate things further? Plenty of SMBs will have that exact experience when they’re trying to decide how and where to invest their marketing budget into tools that will help them the most. Should they get social media management …