Your brand is everything. It defines your business more than anything else. In some cases, your brand and its story can actually matter even more than the product you’re selling. Think about it; there’s likely a few thousand competitors out there (and at the very least a few hundred great alternatives) for most businesses, so what is it really that sets them apart? Brand building is something that needs to happen consistently and mostly organically, but you can absolutely use …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
The new year is almost here, and it always feels a little bit like a fresh start. I know I won’t be the only one setting new goals and making resolutions for 2018. It’s common tradition, after all, to write up a string of resolutions for things we want to change about our lives. I’ll only eat out once a week, we say, or I’m going to stick to a budget, or I’ll go the gym at least three times …
User-generated content (UGC) is easily the most valuable form of marketing content you can get your hands on. As much as it pains me to say it, even the most skilled copywriter in the world couldn’t hold a handle to the wildfire effect of the images, social posts, and reviews shared by your actual customers. Think this is a hyperbole for the sake of this post? It isn’t, and we’ve got data to back it up: Sites with UGC saw …
You’ve got your store completely build and all set. Your products are all lined up. You might even have a few marketing campaigns off the ground and running. Your Shopify store is ready to go, and now you’re ready to sell. Whether you’re struggling to build brand awareness, run profitable ad campaigns, or win over customer trust once they’re on your site, there’s a lot of factors that can keep businesses from reaching their full profit potential on Shopify. So …
There’s plenty of incredible benefits to using Shopify to run your virtual storefront; they have outstanding security measures, exceptional ease-of-use, and integrations with every major platform you can think of. These benefits are all immensely valuable, but there’s another advantage that a lot of business owners never consider or tap into: the Shopify plugins. The list of available Shopify plugins always seems to be growing, and contains both free and premium plugins that can tackle almost any problem you have …